Our Story
What's your story? When humans first started moving across this world and discovering the outreaches to which the natural beauty extended, we did so in harmony with our natural...

Responsible Business Education Awards by Financial Times
WALKING THE TALK Awards judge Miletić says that “with projects like these, young people are getting on their feet, starting to walk the talk”. David...
Supporting Biodiversity
Natural Habitat "The cork oak forests, Montado in Portuguese, are living ambassadors of sustainability and a driving force of sustainable development. They play a crucial...
1% for the Planet
As of January 1st, 2023, Primal Soles has become a member of 1% for the Planet. We are extremely proud, humbled and excited to be...
Planet's 1st Circular Insole Brand Powered by Huboo
Oh baby, you know, the beauty about Primal Soles is that it isn’t solely a seasonal item. We are 8 billion people in the world...
Wellness tips: What is forest bathing?
Forest bathing or Shinrin-yoku Another term that emerged from 1980’s Japan , forest bathing means “absorbing the forest atmosphere”and is essentially a combination...
Meet the Concordia entrepreneurs taking the startup world by storm
With a mission to reduce non-recyclable landfill waste by one million pairs of insoles each year, David Even, BComm 14, founded PRIMAL Soles. “In terms...
Negative Carbon Balance
Negative Carbon Balance Recently, at PRIMAL Soles, we applied to a major news outlet to be considered for a series of impactful entrepreneurial projects. One...
The magic number of 10.000 steps
It’s been years that we’ve been hearing about the 10.000 steps golden number. For some people it’s easy and for others it’s an unattainable dream...
A Lesson in Humbleness
“The goal is not to be better than the other man, but your previous self” — Dalai Lama Growing up in the Western world comes...
How to Create a Sustainable Start-Up in 3 Simple Steps
Well, it’s not as easy as 1, 2, 3… It’s been a year now since I came back from my impromptu visit to Porto in...
Alumnus FT-MBA creates sustainable shoe insole start-up
David founded Primal Soles about a year ago. It was an idea that came to him while on vacation in Greece.Primal Soles is the world’s...
Orthopedic Advice
PRIMAL Soles insoles adhere to the fundamental criteria of the foot support providing cushioning to the base of the head of the 1st and 5th...
Insoles are beneficial for you but not the planet
After years of hearing about the lack of comfortable yet sustainable shoe insoles we set out to create exactly that product!
Back to the Source
PRIMAL Soles are sourced from natural Mediterranean cork. The reason we decided to source cork is for its natural benefits. Cork is sustainable by Nature: sourced from the...
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