One Step at a Time on The Waterbear Network

Every year, billions of synthetic shoe insoles end up in landfills. David and Jeremy want to change that. They have created circular cork shoe insoles; a comfort product that is...

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Hiking the Caucasus

Hiking the Caucasus

Today, we hike Georgia's 🇬🇪 Mt. Kazbek region, located less than 10 km from the border with Russia. I am alone, completely out of my...

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Arch Support

Are My Arches Supported? 7 Signs You Need Arch Support

To find your arch, trace the inside of your foot, from your big toe to the bottom of your heel. You should, quite literally, find...

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The Science Behind Flat Feet and Cork Insoles
cork insoles flat feet

The Science Behind Flat Feet and Cork Insoles

Flat feet cause around 10% of people to feel foot pain, get tired quicker and walk with an abnormal gait. This stops them from enjoying...

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Selected Brand to Honor: Primal Soles

Selected Brand to Honor: Primal Soles

When we decided to launch our Brand to Honour podcast series, we knew from get-go that this would be a journey that we would take alongside influential...

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3 Surprising Ways to Get Rid of Your Foot Pain
foot pain

3 Surprising Ways to Get Rid of Your Foot Pain

Is there anything worse than foot pain? Are you nearing the end of your hiking trail and feeling that stabbing in your heel? Or standing...

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With all the discarded insoles in one year you can fill all of New Zealand. Nevertheless, recycling does not pay off financially

With all the discarded insoles in one year you can fill all of New Zealand. Nevertheless, recycling does not pay off financially

Insoles for a tenner at the sports store. Little sounds more innocent, but according to David Even from Amsterdam, there is a world of environmental pollution behind...

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5 Easy Hiking Tips To Save Yourself From Sore Feet

5 Easy Hiking Tips To Save Yourself From Sore Feet

Anybody who has been out on the trail knows the feeling of coming back from the hike with sore, painful feet. Hiking pushes our feet...

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3 Steps To Choosing The Right Replacement Insoles For Your Shoes

3 Steps To Choosing The Right Replacement Insoles For Your Shoes

So you’ve heard about the benefits of removable cork insoles and want to join the movement. Literally, because shoe inserts help you move better, longer...

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How to prevent sore feet this festival season
festival sore feet

How to prevent sore feet this festival season

Summer is knocking! So we’re lacing up our favorite sneakers and preparing to head out to as many festivals as we can! But any seasoned...

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Life's short. Start moving on Clouds!

Life's short. Start moving on Clouds!

People asked me why I would post a banner of jeeps on LinkedIn - being the founder of Planet's first circular insoles and all. So...

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cork insoles shoe inserts

How do cork insoles prevent foot injuries?

People are meant to walk, run and jump. But foot pain affects 25% of adults every day, keeping them from enjoying these activities. Your exploration...

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Focus. Attention.

Focus. Attention.

Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for...

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Innovate 4 Nature, April 5

Innovate 4 Nature, April 5

“Everything is the result of some previous action” a man named Siddharta Gautama once said.We, us, our generation is fortunate to be living during times...

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Support yourself.

Support yourself.

Support Cork. Cork is harvested from the bark of the cork oak tree, the Quercus suber, in harmony with its natural cycle The generations old...

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As seen in 1% for the Planet

As seen in 1% for the Planet

PRIMAL Soles aims to set an example of how business can and should be done. “Our mission is to reduce the synthetic, non-recyclable landfill waste...

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As seen in Cortiçeira Amorim

As seen in Cortiçeira Amorim

David Even had a dream: to create something that could make the world a better place.Out of this idea, PRIMAL Soles was born, the world's...

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As seen in Bluehouseworld

As seen in Bluehouseworld

3 min read | February 14, 2023 by Bluehouse World Support your walk: meet the first 100% recyclable shoe insoles   Each day we learn...

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As seen in Texfash

As seen in Texfash

Sole of the Matter: It’s All Cork Primal Soles, a Netherlands-based start-up, makes insoles from natural Mediterranean cork, claiming it to be the planet's first 100%...

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As seen in Vegpreneur 🌱

As seen in Vegpreneur 🌱

Founder Spotlight: David Even   PRIMAL Soles are our Planet's first 100% recyclable, circular, and sustainable shoe insoles made from natural Mediterranean cork.   Startup...

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Responsible Business Education Awards by Financial Times

Responsible Business Education Awards by Financial Times

WALKING THE TALK Awards judge Miletić says that “with projects like these, young people are getting on their feet, starting to walk the talk”. David...

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Supporting Biodiversity

Supporting Biodiversity

Natural Habitat "The cork oak forests, Montado in Portuguese, are living ambassadors of sustainability and a driving force of sustainable development. They play a crucial...

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1% for the Planet

1% for the Planet

As of January 1st, 2023, Primal Soles has become a member of 1% for the Planet. We are extremely proud, humbled and excited to be...

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Planet's 1st Circular Insole Brand Powered by Huboo

Planet's 1st Circular Insole Brand Powered by Huboo

Oh baby, you know, the beauty about Primal Soles is that it isn’t solely a seasonal item. We are 8 billion people in the world...

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Wellness tips: What is forest bathing?

Wellness tips: What is forest bathing?

  Forest bathing or Shinrin-yoku   Another term that emerged from 1980’s Japan , forest bathing means “absorbing the forest atmosphere”and is essentially a combination...

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Meet the Concordia entrepreneurs taking the startup world by storm

Meet the Concordia entrepreneurs taking the startup world by storm

With a mission to reduce non-recyclable landfill waste by one million pairs of insoles each year, David Even, BComm 14, founded PRIMAL Soles. “In terms...

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Negative Carbon Balance

Negative Carbon Balance

Negative Carbon Balance Recently, at PRIMAL Soles, we applied to a major news outlet to be considered for a series of impactful entrepreneurial projects. One...

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The magic number of 10.000 steps

The magic number of 10.000 steps

It’s been years that we’ve been hearing about the 10.000 steps golden number. For some people it’s easy and for others it’s an unattainable dream...

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A Lesson in Humbleness

A Lesson in Humbleness

“The goal is not to be better than the other man, but your previous self” — Dalai Lama Growing up in the Western world comes...

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How to Create a Sustainable Start-Up in 3 Simple Steps

How to Create a Sustainable Start-Up in 3 Simple Steps

Well, it’s not as easy as 1, 2, 3… It’s been a year now since I came back from my impromptu visit to Porto in...

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Alumnus FT-MBA creates sustainable shoe insole start-up

Alumnus FT-MBA creates sustainable shoe insole start-up

David founded Primal Soles about a year ago. It was an idea that came to him while on vacation in Greece.Primal Soles is the world’s...

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