Focus. Attention.

Focus. Attention.

Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.

Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.

Join us as we bring positive change to footwear one step at a time

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What Ankle Supination Is And 3 Reasons Cork Insoles Help
cork insoles foot pain sore feet

What Ankle Supination Is And 3 Reasons Cork Insoles Help

Supination occurs when the outer edge of the foot rolls outward. Supination, or underpronation as it is also called, causes people around the world to...

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Primal Soles Founder David Even

Our Story

What's your story?   When humans first started moving across this world and discovering the outreaches to which the natural beauty extended, we did so...

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