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Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
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Responsible Business Education hosted by Financial Times at the SDG Tent in Davos
Watch the Founder of Primal Soles, David Even, as he is asked to speak at this year's Responsible Business Education Awards hosted by the Financial...
Innovate 4 Nature Dinner, SDG Tent, World Economic Forum
Embark on an inspiring journey as Primal Soles' Founder, David Even, unveils the genesis of our brand and shares the visionary trajectory for the future....