Focus. Attention.

Focus. Attention.

Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.

Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.

Join us as we bring positive change to footwear one step at a time

← Older Post Newer Post →

News

RSS

Tags

Are Disposable Hotel Slippers the Next Plastic Straws?

Are Disposable Hotel Slippers the Next Plastic Straws?

Slippers supplied by hotels — flimsy models usually made of plastic and fabric — are the next single-use item in the cross hairs of sustainability...

Read more
Stepping Towards Sustainability: Circular Hotel Slippers

Stepping Towards Sustainability: Circular Hotel Slippers

During the recent Independent Hotel Show Amsterdam, Primal Soles emerged victorious in Pitch Live, a Dragon's Den-style pitching session showcasing new and innovative products for...

Read more