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Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
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Just Fashion Transition
A gathering for fashion innovators, sustainability advocates, students and researchers interested in sustainable and ethical fashion. Aftermovie Just Fashion Transition Symposium Erasmus Universiteit Rotterdam from...
Are Disposable Hotel Slippers the Next Plastic Straws?
Slippers supplied by hotels — flimsy models usually made of plastic and fabric — are the next single-use item in the cross hairs of sustainability...