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Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
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An Open Letter to the Dutch Government’s Circular Transition Agenda
The paradox of progress is alive as ever. Primal joins a long list of sustainable startups and global initiatives on the path to prosperity for...
Primal Slippers in Hotel Jakarta - The #1 Greenest Hotel in NL
Hotel Jakarta by WestCord Hotels becomes the first hotel in the world to fully implement 100% circular hotel slippers in all their rooms.