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PRIMAL Soles aims to set an example of how business can and should be done.
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An Open Letter to the Dutch Government’s Circular Transition Agenda
The paradox of progress is alive as ever. Primal joins a long list of sustainable startups and global initiatives on the path to prosperity for...
Primal Slippers in Hotel Jakarta - The #1 Greenest Hotel in NL
Hotel Jakarta by WestCord Hotels becomes the first hotel in the world to fully implement 100% circular hotel slippers in all their rooms.
“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”