As seen in 1% for the Planet

PRIMAL Soles aims to set an example of how business can and should be done.

“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”

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