PRIMAL Soles aims to set an example of how business can and should be done.
“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”
Embark on an inspiring journey as Primal Soles' Founder, David Even, unveils the genesis of our brand and shares the visionary trajectory for the future....
“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”