PRIMAL Soles aims to set an example of how business can and should be done.
“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”
Past winners of FT Responsible Business Education awards, including academics and MBA alumni, have not rested on their laurels in seeking to progress their ideas...
“Our mission is to reduce the synthetic, non-recyclable landfill waste caused by insoles by 1 million pairs per year… We decided to dedicate our time, energy and money to pursue this dream — to create a circular product that could scale in harmony with nature. It was thus a no-brainer to become part of 1% for the Planet. It’s the least we could do.”