Every Standard Was Once a Radical Idea
Every standard was once a radical idea. Discover how Primal Soles is helping shape the future of sustainable hospitality through circular hotel...
Read moreSustainable Hotel Slippers
Who We Are
Primal is an award-winning design house rooted in the principles of the circular economy. We create premium cork insoles, hotel slippers and flip flops that redefine what sustainable footwear can feel like.
Maximum Comfort
Premium natural materials, crafted in Portugal for exceptional comfort.
Minimal Footprint
Powered by regenerative, carbon-negative cork and designed for circularity.
Certified B Corp
Using business as a force for good through verified social and environmental impact.
Our partners
Why the Fløps.
Cloud Comfort
Soft landings and quiet steps provide lasting comfort while reducing strain on your feet and joints throughout the day.
Circular by Design
The Fløps are made from bio-based materials designed for durability during use and recyclability after their lifecycle ends.
Mono-Material
The Fløps feature a mono-material and anti-slip design that eliminates weak points and makes them more durable and safer to wear.
Award Winning Design
Made from regenerated biopolymers, engineered for lasting comfort and a minimal footprint.
Latest news.
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The Future of Sustainable Hospitality Begins With One Choice
Every hotel amenity is a choice. Discover why the future of sustainable hospitality belongs to those willing to lead with stewardship, integrity,...
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The First Compass
This is not a manifesto about products. It is a reflection on the privilege of exploration and the responsibility that comes with...
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Sustainable Procurement for Hotels: Why the Future of Hospitality Starts With Purchasing Decisions
A guest notices the bed. They notice the breakfast. They notice the view. What they rarely notice is procurement. Yet procurement shapes...
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Questions, partnerships or bulk orders — we'd love to hear from you.