Founder Spotlight: David Even
PRIMAL Soles are our Planet's first 100% recyclable, circular, and sustainable shoe insoles made from natural Mediterranean cork.
Startup Stage:
Bootstrapped from savings and a small family round
Location:
Amsterdam, Netherlands
When did you launch the business?
2021
What led you to where you are today?
We had a vision to provide maximum comfort combined with minimal footprint for one of our most primal activities: walking. Since this did not yet exist in the market, our goal was to provide easy access for everyone to the most comfortable, natural, and recyclable shoe insoles. Because we believe that everybody deserves to move with comfort.