Alumnus FT-MBA creates sustainable shoe insole start-up

Alumnus FT-MBA creates sustainable shoe insole start-up

David founded Primal Soles about a year ago. It was an idea that came to him while on vacation in Greece.

Primal Soles is the world’s first 100% recyclable shoe insoles made from natural Mediterranean cork. He wanted to create something that not only provided comfort but that was also sustainable, circular and natural, leaving a minimal footprint.

David says he was inspired by Nike’s Founder, Phil Knight, and Patagonia’s, Yvon Chouinard, when creating his start-up. After a crowdfunding campaign, which was strongly supported by his SDA Bocconi classmates, Primal Soles was out in the world read more... 

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