
Maximum Comfort
Primal was created to provide maximum support, prevent injuries and improve posture and skeletal alignment so that you can go out and explore, discover and get back in touch with our natural world.
Minimal footprint
Primal realizes the negative impact of human production on our natural environment. That is why we have designed a circular ecosystem where the more people we support, the better it becomes for our planet.



Committed to presenting the most sustainable and innovative solutions for the footwear industry, Primal Soles has launched the Primal Slippers, sustainable and recyclable slippers for the hospitality sector. To solve...

WALKING THE TALK Awards judge Miletić says that “with projects like these, young people are getting on their feet, starting to walk the talk”. David Even’s start-up is doing just...

PRIMAL Soles insoles adhere to the fundamental criteria of the foot support providing cushioning to the base of the head of the 1st and 5th metatarsal bones as well as...

G7 leaders recently announced that “our world must not only become net zero, but also nature positive, for the benefit of both people and the planet.” This represents a real paradigm...
